GBA report advocates for a gender-intelligent business model
Global Banking Alliance for Women report notes GBA member banks find that women are time-sensitive; are avid seekers of information and advice; are calculated risk-takers rather than risk averse; and want to connect, not only with their banks, but also to their peers, potential customers and suppliers, and the wider community. Treating women just like men is not a successful bank business strategy. Sets out five criteria that are core to a successful bank women's strategy: i) positioning products as solutions to problems; ii) positioning information, education and networking as core products; iii) building the financial capability of women customers; iv) establishing an intelligent, no "pink marketing" zone; and v) training staff to listen to women rather than sell to them, creating a relationship-based business model that sustains their loyalty.
Publisher:
Others
Release date:
Oct 2016
Type:
Consultative, discussion and issues paper
Topics:
Gender equality, Financial inclusion
Sectors:
Banking, Microfinance
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